Cookies can be sweet for customers
We all know about cookies and that annoying pop-up message that can feel a bit too like Big Brother.
Session cookies are temporarily stored during a browsing session but are deleted when the browser is closed.
Persistent cookies are saved on your device for a fixed period (usually a year) and are not deleted when the browser is closed. It is these cookies which store your preferences so that they are remembered for subsequent visits.
Ingredients of a Cookie and putting it into the oven
The oven is your computer or mobile device where this cookie is stored by a website’s server, allowing only that server to retrieve and read that cookie.
Cookies are each unique as they only work with your device’s web browser. It is the simple text file and the relationship between this web browser and the website that allows it to remember your preferences or key information.
Cookies may be set by the website you are visiting and only read by that website (“first party cookies”).
Other cookies may be set by other websites who run content on the webpage you are viewing (“third party cookies”). For example, the website might use a third party analytics company (e.g. Google) who will in turn need to set their own cookie to carry out this work. In addition, you may visit a website that also contains content embedded from other websites which may set their own cookies. You should also note that some websites might use a third party advertising network to deliver targeted advertising on their website. These websites may also be able to then track your browsing across different websites.
Cookies and dieting
Although cookies have little effect on a person (unlike the real ones unfortunately!), we appreciate that some people feel that any website using cookies as described above is too intrusive, particularly when this information can be stored and used without their knowledge, so allowing advertising that has been targeted to their interests. If you feel this way and that the advantages of using cookies is less than the feeling of intrusion, then you can choose to block or delete cookies.